Sweeney’s crusade against Apple is not quite David and Goliath—it’s a fight between two multibillion-dollar tech companies.

And yet, Epic’s strategy to win friends and influence people appears so far to be paying off.

Epic v. Apple and the Plan to Avoid ‘Looking Like the Baddies’ | WIRED

“They were the original folks who built the underlying infrastructure, culture, models and technologies that enabled mobile gaming.”